To spread information about the campaign against corruption and to reach the maximum number of people, Team Anna has decided to launch a pan-India SMS card. In the first phase, one crore of the cards have been issued in Uttar Pradesh. Price of each card is Rs 25.
According to a Team Anna core member, the scratch card comes with a specific number and has been issued keeping in mind that something positive, negative and neutral coverage by the media.
The Anna SMS card will update the holder about what is happening with the India Against Corruption (IAC) for one year. With a database of more than 3 crore mobile numbers, the service, if used for bulk SMSing, would cost IAC Rs. 5 lakh at the existing market rate for SMSs.
An active member of Team Anna in Uttar Pradesh, Mr. Vaibhav Maheshwari told, “Faced with fund crunch, IAC has decided to rake up the money from the supporters.”
IAC has reportedly purchased bulk SMSes from a server in Mumbai.